Google Search
At the top of the results, above the regular listings, the moment someone searches for what you do.
Where most local customers start.
Google Ads
Show up the moment local customers search for you.
Google Ads campaigns, set up, managed and reported on for you, so your business appears at the top of Google when people nearby are ready to call, book or visit. Custom pricing based on your goals, starting with a 2-month trial.
SearchTop of Google when locals search for you
MapsHighlighted on the map for nearby customers
MonthlyPlain-English reports on calls and enquiries
2 monthsTrial before any longer commitment
- Cafés
- Plumbers
- Barbers
- Florists
- Electricians
- Bakeries
- Hair salons
- Gyms
- Dentists
- Physios
- Mechanics
- Landscapers
- Photographers
- Tattoo studios
- Accountants
- Real estate agents
- Cleaners
- Pet groomers
- Boutiques
- Restaurants
- Yoga studios
- Builders
- Wedding planners
- Food trucks
- Nail salons
- Tutors
- Painters
- Caterers
- Bookshops
- And yours.
Your customers are already searching.
Every day, people in your area type exactly what they need into Google. Google Ads puts your business at the top of those results, right when they're ready to choose.
Example searches. Your ads are built around the ones your customers actually use.
What's included.
Everything needed to run Google Ads properly for a local business, handled for you from start to finish.
Account & campaign setup
Your Google Ads account and campaigns built properly from day one, structured around the services that make you money.
Local keyword research
The exact searches your customers type, found and grouped, so your ads show for the right ones and skip the rest.
Ad copy that gets clicks
Clear, specific ads written for your business, with your services, your area and a reason to choose you.
Location & schedule targeting
Ads shown only to people in your service area, and only when you're open or able to take the call.
Call & enquiry tracking
Calls, form enquiries and direction requests tracked, so you know exactly what your ads are bringing in.
Weekly optimisation
Search terms reviewed, wasted clicks blocked, and budget moved to what's working, week after week.
Where your ads show up.
Your campaigns put you in the places local customers look first when they need something now.
Google Maps
Your business highlighted on the map when people nearby search for a service like yours.
Perfect for shops, cafés and anywhere people visit.
Tap to call
A call button right in your ad on phones, so a customer can ring you in one tap.
Ideal for trades and anyone who takes bookings by phone.
Why Google Ads works for local businesses.
It's the most direct way to reach people who need what you do, right now, in your area.
- They're already lookingSomeone searching “plumber near me” needs a plumber now. Google Ads puts you in front of people at the exact moment they're ready to act.
- You pay for clicks, not viewsWith search ads you're charged when someone clicks through to you, not every time your ad is shown.
- Only in your areaAds can be limited to the suburbs or radius you actually serve, so your budget isn't spent on people who'll never visit.
- Results you can measureEvery click, call and enquiry can be tracked, so you can see exactly what your spend brings in.
How it works.
A simple, repeatable rhythm: research it, launch it, report on it, make it better.
Chat
A quick conversation about your services, your area, your goals and your budget.
Day 1Research & plan
Keywords, locations and ads planned, with a clear monthly price.
Within a few daysLaunch
Tracking set up, campaigns built and your ads go live on Google.
Month 1Report & refine
A plain-English report each month, with keywords, ads and budget refined.
Every month
Try it for 2 months first
Google Ads gets sharper as real search data comes in, so you can start with a 2-month trial instead of a long commitment. At the end, you'll see exactly what it brought in and decide whether to carry on.
Month 1Research, tracking and campaigns set up and live on Google.
Month 2Refine keywords, ads and budget, then report on results.
ThenYou decide.
What a month looks like.
Your campaigns are never set and forgotten. Every month follows the same clear rhythm.
- Week 1Review search terms
The actual searches that triggered your ads, checked. Irrelevant ones are blocked so you stop paying for them.
- Week 2Sharpen the ads
Ad wording tested and improved, so more of the right people click through.
- Week 3Tune budget & bids
Spend moved towards the keywords, times and areas that bring in real enquiries.
- Week 4Report
Your plain-English report arrives, along with the plan for next month.
Your monthly report, in plain English.
No confusing dashboards. Each month you get a clear summary of what your ads did, what they cost and what happens next.
Every report covers
- How many times your ads appeared
- How many people clicked through
- Calls and enquiries your ads brought in
- Exactly what it cost, and the cost per enquiry
- Your top-performing searches
- The plan for next month
How it's priced.
No two local businesses need the same campaign, so pricing is built around four things. You'll get a clear monthly price before anything starts.
Your goals
More calls, more bookings or more foot traffic each need a slightly different setup.
Your service area
A single suburb and a whole city are very different campaigns.
Ad budget
What you want to spend on Google itself, agreed with you, shown separately and never exceeded.
Local competition
How many other businesses are bidding on the same searches in your area.
Coming soon
Meta ads for Facebook & Instagram.
Advertising on Facebook and Instagram is on the way very soon, so you'll be able to reach local customers where they scroll as well as where they search. For now, the focus is on doing Google Ads properly.
What clients say about their ads.
Clear plans, honest reporting and a phone that rings more often.
“The two-month trial took the risk out of it. By the end I could see exactly what the ads were doing, explained in plain English, not a spreadsheet of jargon.”
Priya N.Google Ads trialSample“Having the website and the Google Ads done by the same person meant everything finally matched. The ads send people to a page that actually converts.”
Marcus B.Website + Google AdsSample“We show up at the top when people search for a salon in our area now. New clients keep telling us that's how they found us.”
Aisha F.Google AdsSample“I'd tried running Google Ads myself and wasted a fortune on the wrong searches. Now every dollar goes on people who actually need us.”
Chloe D.Google AdsSample“The monthly report was the first time I actually understood where my ad money went and what came back from it.”
Ben A.Google Ads trialSample“The ads send people to a website that actually makes them want to book. Having both built together made a real difference.”
Olivia S.Website + Google AdsSample
Sample reviews shown while our first client reviews come in.
Read all reviewsGoogle Ads questions.
Straight answers about how Google Ads with WDM Collective works.
Still got a question?
Ask it directly. You'll get a straight answer from the person who'd build your site.
Email info@wdmcollective.coRight now, marketing means Google Ads: setting up and managing your campaigns on Google Search and Google Maps, from keyword research and ad copy to tracking, weekly optimisation and a monthly report.
It depends on your goals, the size of your service area, local competition and your ad budget. After a quick chat you'll get a clear monthly price, broken down so you know exactly what you're paying for.
Two months of fully managed Google Ads, set up around your goals. At the end you'll see what it did for your business and decide whether to continue. There's no pressure to carry on.
For Google search ads, yes. Google charges your ad budget when someone clicks your ad, not when it's simply shown. The management of your campaigns is a separate, agreed monthly price.
No. Your ad budget and the management of it are shown separately, so you can always see exactly how much goes to Google and how much is for the work.
Google Ads can start bringing in clicks within days of going live. It then gets better over the first few weeks as the search terms, ads and budget are refined, which is why the trial runs for two months.
It helps a lot, because your ads need somewhere to send people that turns them into customers. If you don't have one yet, a WDM website can be built within 48 hours.
The ones your customers actually use, found through keyword research and agreed in your plan. Irrelevant searches are blocked every week, so your budget goes on the right people.
Not yet. Meta ads for Facebook and Instagram are coming very soon. For now, the focus is on doing Google Ads properly.
Calls, enquiries and direction requests from your ads are tracked, and your monthly report shows exactly what came in and what it cost.
Yes. At the end of the two months you'll see what it did for your business and decide whether to continue. There's no pressure either way.
